Travis Parry, SIOR
One of my passions outside of the office is canyoneering with my sons. There’s no place like Southern Utah where we have the world’s top slot canyons carved right in our backyard. With names like Heaps, Mystery, Neon, Bob’s Magical Mystery Tour and Opera House, each canyon has its own personality, challenges, and unique features that change multiple times a year with each flash flood event. Just like in real estate, I have to come prepared to handle new obstacles and unexpected surprises while working together as a team to exit the canyon safely. Once you pull your rope off the first drop, there’s no going back up. You have to find a way out. Your life depends on it. I bring that same passion, determination and ingenuity to commercial real estate.
The path that led me to real estate is unexpected. My undergrad was in computer science. Right out of college I started working for HP in the LaserJet division and while there I completed my MBA at Boise State (Go Broncos!). I realized that while I loved technology, entrepreneurship and real estate were my passion in life. I moved back to St. George and started working for a family residential development firm in 2005 with the goal of branching the firm into commercial real estate. When the Great Recession hit, I saw my opportunity to set off on my own and joined Commerce CRG in August of 2008. After working as an agent for a few years, I eventually became the broker for the office and became licensed in Nevada as well. I earned my CCIM and SIOR designations. Commerce CRG was eventually bought out by Cushman and Wakefield. 10 years later, along with my long-time partners Tom Callister and Andrew Sorensen, we started our own boutique commercial real estate firm, LINX. Back in 2008 when I asked a prominent developer in town what he thought about getting into commercial real estate at that time, he said, it’s like learning to farm in the summer in the middle of the desert. My response was, “Yeah, but if I can learn to farm in the middle of the desert in the summer, imagine what will happen when spring rolls around.” Here I am living it.
“I look for deals where it’s win-win-win. Win for the buyer, win for the seller, and win for the broker. Everyone finishes the deal knowing they were treated fairly.”
“Nobody likes surprises unless it’s your birthday. Guess what? Surprises always come up in real estate. It’s being prepared to adapt quickly and the ability to come up with out of the box solutions that can turn.”
“Back in 2008 when I asked a prominent developer in town what he thought about getting into commercial real estate at that time, he said, ‘It’s like learning to farm in the summer in the middle of the desert’. My response was, ‘Yeah, but if I can learn to farm in the middle of the desert in the summer, imagine what will happen when spring rolls around.’ Here I am living it.”
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